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This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

 

By paologranata

Paolo Granata is an Associate Professor in Book and Media Studies at St. Michael’s College in the University of Toronto. As an educator, an innovator, and a cross-disciplinary media scholar – nurtured by the centuries-old tradition of his Alma Mater, the University of Bologna – his research and teaching interests lie broadly in the areas of media ecology, media ethics, semiotics, print culture, and visual studies.

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